ARTOGO uses Matterport's digital twin platform to create hundreds of extraordinary paid virtual exhibitions, attracting over 4 million visits to digital art exhibitions.
On March 19, 2024, Global News Agency reported that Matterport announced that ARTOGO, Asia's largest virtual exhibition platform, is leveraging Matterport as its preferred 3D technology to revolutionize the art sector.
ARTOGO, an online art platform, was established in April 2021 with the vision to revolutionize the art world by creating a digital art and culture ecosystem unrestricted by time and geography. Incubated by Google and Taiwan's local AppWorks Accelerator (a turbo engine for seed-stage startups), ARTOGO has flourished into Asia's largest virtual online tour platform.
ARTOGO offers Matterport-powered immersive digital experiences, allowing users to explore international art exhibitions anytime, anywhere. The company collaborates with major art museums, galleries, museums, and historical sites across Asia, providing a comprehensive approach to digital art exhibitions, covering content licensing, editorial curation, shooting, modeling, production, distribution, and ticket sales.
After exploring various digital solutions, ARTOGO chose Matterport's digital twin platform to bring art to life in an immersive 3D way, hosting over 450 virtual exhibitions and attracting more than 4 million views. In addition to the Matterport digital twin technology that powers ARTOGO virtual exhibitions, ARTOGO also leverages Matterport's developer tools to create unique online experiences that cater to the needs of the art and culture sector.
Howard Yang, Co-founder and CEO of ARTOGO, stated: "When we first began exploring digital experiences for online exhibitions in 2019, we considered many different ways to digitize exhibitions and create a platform that the public could browse at will." "After evaluating different solutions, it became clear that choosing Matterport's 3D technology was the right decision. By using Matterport digital twins, we elevated the digital visitor experience to such a high level that it now attracts paying customers."
The online paid visit model is a huge boon for the art and culture sector, creating new revenue streams with great potential to attract visitors from all over the world. In 2024, ARTOGO plans to launch over 20 paid exhibition experiences globally, with these experiences expected to reach a new milestone of 100,000 ticket sales.
One of the most impressive features provided by the Matterport 3D Camera and digital twin platform, according to the ARTOGO team, is Matterport's Dollhouse View. The Dollhouse View allows viewers to rotate the 3D model at any angle to fully appreciate the layout and how the 3D space comes together room by room, floor by floor.
“No other solution at the time offered this option. We love the immersive experience that Matterport's Dollhouse mode brings to visitors, and the feature works out of the box,” said Howard Yang. “Using Matterport technology, we can enhance the experience so that when taking a 3D tour, our exhibition and museum visitors can see the entire space in 3D and accurately see how the exhibition flows through different rooms.”
“Historically, art has been the preserve of a few. ARTOGO is proving that, with the help of our immersive 3D technology, art can be shared, preserved, and appreciated in a form that is more accessible to all walks of life,” said Jay Remley, Matterport Chief Revenue Officer: “ARTOGO is driving innovation in art across Asia and defining a premium digital exhibition experience that people are ultimately willing to pay for. We look forward to supporting their growth and making art, global design, and culture more accessible to people.”
Another significant advantage of using Matterport as the technology behind ARTOGO's virtual tours is the freedom and flexibility offered by Matterport solutions. Benjamin Chen, Co-founder and CTO of ARTOGO, continued: "Crucially, Matterport's SDK integration enables us to create unique online experiences that cater to the needs of the art and culture sector."
Walt Chuang, Co-founder and Marketing Director of ARTOGO, explained: "Our goal is to promote the exchange of cultural content between different countries, allowing people around the world to enjoy immersive exhibitions and guided services. To achieve this, we use Matterport technology to create virtual tours that you can experience online, no matter where you are."
To create digital tours, the ARTOGO team focuses on three core elements: high-quality content, excellent experience, and a powerful platform. In addition to integrating content from art and cultural centers around the world, ARTOGO also leverages Matterport's SDK to develop unique immersive guided tour experiences.
Matterport partners with leading institutions to digitize the world's most unique art and design collections, making them accessible to the world. These include the digitization of Design Miami/Basel, Design Miami/, and the Miami Design District, and the first digital display of the private collection of Robin Eley x David Korins for a gallery opening.
Matterport helps clients better access, understand, and leverage real estate through its next-generation 3D digital twin solutions for real estate marketing, facilities management, and design and construction management.
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Our company, 3DMart, has also previously held online seminars with Matterport and ARTOGO, taking everyone deep into the various advantages of Matterport's panoramic scanning technology and how it impacts the application and development of different industries.
View the recap article👉2024 Matterport 3D Space Scanning Online Seminar Highlights, to help you thoroughly understand this future-leading technology!
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