Matterport is once again reshaping the future of real estate marketing and operations.
From new services to groundbreaking advancements, we continuously create solutions built on your success.
Matterport, Inc., a pioneer in digital twin technology and spatial data capture, is redefining the possibilities of real estate marketing and management with its 2025 Winter Release.
The latest features in the 2025 Winter Release set a new standard for the digital transformation of the built world, enabling customers to work smarter, move faster, and drive stronger business results.
This release includes powerful new features, AI-driven automation, and workflow enhancement tools that transform how real estate professionals, designers, and facility managers acquire, market, and manage spaces, unlocking new levels of speed and efficiency.
The 2025 Winter Release will change the landscape for real estate professionals. "We are leveraging AI tools to make marketing, managing, and selling properties easier than ever before, saving time and maximizing impact," says RJ Pittman, Chairman and CEO of Matterport.
Matterport from ready-to-use marketing packages to seamless team collaboration, these innovations eliminate tedious tasks so customers can focus on what matters—closing deals and growing their business.
With new model merge and smart tag features, seamlessly scan and combine multiple parts of a property—capturing large spaces has never been faster or easier.
Matterport Marketing Cloud
Matterport Marketing Cloud makes listing properties faster and easier than ever before.
For the first time, real estate agents can schedule a digital capture of a property in most major metropolitan areas and receive a complete, ready-to-use digital marketing package within approximately 1 to 2 business days.
Each package includes stunning 3D virtual tours, high-resolution images, beautiful social media videos, AI-generated property descriptions, and detailed floor plans with precise room measurements—all powered by Matterport’s Property Intelligence.
Additionally, seamless MLS integration eliminates typical listing delays, helping agents bring properties to market faster with minimal effort.
Smarter Tagging Tools
The latest enhancements to Matterport’s tagging feature help designers, architects, contractors, and property managers work more efficiently.
Users can now copy annotations (tags) from one digital twin to another, or import/export tags using CSV files, eliminating the need to manually recreate them.
This is especially valuable for long-term projects where consistent documentation across multiple scans is crucial.
Furthermore, teams can now add field tags in real-time while scanning, ensuring that observations are immediately documented and included in the final digital twin. These upgrades reduce the need for additional site visits, saving time and money.
Faster Collaboration with New Multi-User Scanning
The new merge feature allows multiple users to scan a project simultaneously and combine their work (up to 2,000 scan points) into a single digital twin.
For large or complex properties, this significantly reduces turnaround time, enabling teams to scan spaces faster and work more efficiently.
Whether scanning an office building, a multi-unit development, or a sprawling retail space, teams can now collaborate in real-time, completing work in a fraction of the time.
Instantly Declutter Any Space with Defurnish
Home sellers and agents can now declutter spaces of unwanted items, excess furniture, or personal belongings with a single click, making it easier for buyers to envision the property's full potential.
Users can also set the decluttered version of the 3D tour or static images as the default viewing experience. Soon, they will also be able to create highlights showcasing views with and without furniture.
Defurnish, originally introduced in the 2024 Fall Release, is now fully available, providing real estate professionals with a powerful way to optimally showcase listings.
Matterport, Inc. is leading the digital transformation of the built world.
The groundbreaking spatial data platform transforms buildings into data, making virtually every space more valuable and accessible.
Millions of buildings in over 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle, from planning, construction, and operations to documentation, appraisal, and marketing.
👉 Related Article : Matterport 2024 Winter Release's Innovative Technology: Key to Improving Real Estate Industry Efficiency
How to Join the Defurnish Beta:
Step 1 Log in to your account and navigate to the features tab. If you don't have an account, please register.
Step 2 Toggle on the beta you wish to enable.
Step 3 If you are unable to enable the beta, please contact your administrator for permission to enable the account.
Matterport PRO3 is a professional 3D panoramic/space scanner with 134-megapixel high-quality imaging. Paired with Matterport Capture indoor environment 3D scanning software, it can quickly 3D scan spaces of all sizes with just one click, instantly generating high-precision 2D floor plans and 3D virtual spaces, giving you an immersive visual experience!
Want to learn more about Matterport products or see a live demonstration of how it works? Contact us now!
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