【3D Spatial Scanning】Matterport's In-depth Analysis of Industry Applications
What is Matterport? Matterport is a 3D capture and virtual space creation system that combines hardware and a cloud platform.
Using Matterport hardware devices, indoor environments can be quickly scanned to create highly accurate "digital twin spaces," including image, dimension, and spatial structure data.
Moreover, the data obtained can be applied to different uses and industries through Matterport's powerful and diverse backend software support.
What can Matterport data do for you?
3D Digital Twin
Matterport can automatically integrate and stitch 360° panoramic image data captured by devices to create highly还原, interactive spatial models.
Precise Measurement and Automatic Floor Plans
Through the AI feature "Property Intelligence," Matterport can automatically extract and display space area, room height, and length/width dimensions, with measurement accuracy of nearly 99%.
Virtual Tour and Dollhouse View
Users can freely explore the 3D panoramic space and also get an overview of the entire space from a top-down dollhouse view.
MatterTags™ Interactive Labels
You can insert interactive tags into the 3D panoramic space, adding text, images, videos, or links for supplementary explanations, product introductions, or marketing purposes.
Cloud Editing and Collaboration Tools
Matterport Cloud offers powerful editing features such as face/object blurring, clutter removal, wall trimming, content annotation, and shared permission management.
Virtual Staging and Defurnishing
Supports AI removal of furniture (Defurnish) or addition of virtual furniture (Virtual Staging), used to illustrate interior design styles or to clear out a space to show the original condition of the property.
Point Cloud and BIM Integration Export
Color point clouds and 3D meshes (OBJ or E57) can be exported, making it convenient for integration into Revit, Procore, Autodesk, and IIoT platforms for practical applications in various industries.
Article Introduction 👉16 Tips and Features of Matterport 3D Scanner Backend Tools Explained in Detail

Article Introduction 👉16 Tips and Features of Matterport 3D Scanner Backend Tools Explained in Detail

Real Estate Sales and Leasing
OBrien used Matterport to scan properties at their Blackburn branch and provided Matterport-generated 360° virtual tours, HDR photos, and floor plans in their quotes.
Customer service representative Anna Molinaro stated: "Matterport allows clients to experience the property immersively before stepping foot on site, which significantly enhances our added value."
Customer service representative Anna Molinaro stated: "Matterport allows clients to experience the property immersively before stepping foot on site, which significantly enhances our added value."
The scanned tours noticeably shortened sales/rental cycles, increasing website exposure and views by 13%; the AI automatic measurement function also saved a significant amount of manual time and reduced errors.

Construction Progress and QA/QC
Siemens conducted 4,000-square-meter scans at multiple facilities in Asia and Portugal, establishing precise factory and warehouse space models.
Developers used the Matterport SDK to map IoT (Internet of Things) sensor data onto thedigital twin space, allowing new employees to conduct self-guided facility tours and training in VR mode, significantly reducing on-site entry costs and safety risks.
Concurrently, they used OBJ files to pre-simulate equipment layouts, reducing on-site conflicts and rework possibilities, thereby improving overall project efficiency and safety.
Developers used the Matterport SDK to map IoT (Internet of Things) sensor data onto thedigital twin space, allowing new employees to conduct self-guided facility tours and training in VR mode, significantly reducing on-site entry costs and safety risks.
Concurrently, they used OBJ files to pre-simulate equipment layouts, reducing on-site conflicts and rework possibilities, thereby improving overall project efficiency and safety.

Factory Manufacturing Process and Equipment Management
SEACOMP collaborated with the Matterport technical team to establish complete digital twin spaces for their China and overseas locations.
Through virtual tour features, they can guide internal teams and clients to remotely view equipment, processes, and factory layouts, replacing traditional on-site visits.
This resulted in annual travel cost savings of approximately $250,000, while improving quality assurance efficiency and transparency.
New employees can also accelerate their training process through virtual tours, becoming familiar with the space and processes without needing to visit on-site.
Through virtual tour features, they can guide internal teams and clients to remotely view equipment, processes, and factory layouts, replacing traditional on-site visits.
This resulted in annual travel cost savings of approximately $250,000, while improving quality assurance efficiency and transparency.
New employees can also accelerate their training process through virtual tours, becoming familiar with the space and processes without needing to visit on-site.

Large Equipment Training Simulation
Granite Construction combined Matterport and the Treedis platform to create interactive "gamified" 3D construction site scenarios.
This platform, without requiring programming, can recreate hazardous situations and operational procedures at asphalt paving sites.
Employees can autonomously explore simulated construction sites before entering the actual site, becoming familiar with dangerous locations, entry/exit routes, and emergency procedures.
This reduces training time, minimizes initial operational accident risks, and enhances safety awareness among all engineering personnel.
This platform, without requiring programming, can recreate hazardous situations and operational procedures at asphalt paving sites.
Employees can autonomously explore simulated construction sites before entering the actual site, becoming familiar with dangerous locations, entry/exit routes, and emergency procedures.
This reduces training time, minimizes initial operational accident risks, and enhances safety awareness among all engineering personnel.

High-End Property and Commercial Mall Tours
In Tokyo and Yokohama, List Sotheby’s uses Matterport to scan luxury homes, apartments, and villas, among other high-value properties.
Through high-resolution 3D models and Dollhouse views, they place interactive tags on their website, revealing information about building materials, scenic views, and facility features.
Especially for overseas buyers, this system provides an immersive viewing experience, significantly enhancing customer trust in the property and their willingness to book appointments, doubling the conversion rate.
Through high-resolution 3D models and Dollhouse views, they place interactive tags on their website, revealing information about building materials, scenic views, and facility features.
Especially for overseas buyers, this system provides an immersive viewing experience, significantly enhancing customer trust in the property and their willingness to book appointments, doubling the conversion rate.
Core Tasks Matterport Software Can Solve
| Task | Software Feature Highlight |
|---|---|
| Space Scanning and Documentation | Create 3D navigable virtual tour models |
| Precise Measurement | AI automatically generates area, dimensions, and floor plans |
| Spatial Visualization Design | Supports virtual staging, furniture removal to show before and after renovation effects |
| Asset Management and Training | IIoT equipment annotation, maintenance records, remote site inspection and tours |
| Safety Education and Risk Prevention | Simulate hazardous site scenarios, training processes, enhance safety awareness |
| High-End Marketing and Cross-Regional Promotion | High-resolution tours + interactive tags, increasing customer trust and conversion rates |
Matterport utilizes highly realistic 3D scanning, AI automatic measurement, virtual furniture addition and removal, smart interactive tags, and cloud collaboration features. This not only enables commercial-grade virtual tours but also brings transformative opportunities to fields such as real estate, architectural engineering, manufacturing education, safety training, and high-end marketing.
It digitizes "physical spaces" into "interactive digital assets," significantly improving efficiency, reducing costs, and optimizing user experience.
It digitizes "physical spaces" into "interactive digital assets," significantly improving efficiency, reducing costs, and optimizing user experience.
Want to learn more about Matterport product information or see a live demonstration of its practical operation? Contact us now by clicking the link below!
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